Since initiating market reforms in 1978, China has shifted from a centrally planned to a market based economy and experienced rapid economic and social development. With a population of 1.3 billion, it recently became the second largest economy and is increasingly playing an important and influential role in the global economy. With continuously growing standard and record breaking urbanization movements China presents incredible potential for Gorenje brand in terms of project business. Breakthrough was achieved with the first awarded project in Dalian in 2013.