With its relatively open state-oriented and newly industrialized market Malaysia has one of the best economic records in Asia. Till 2015 it gained very high economic competitiveness and managed to over rank many developed countries such as Australia, South Korea and France. It`s growth is led by industrial sector and high level investments. In recent years the business environment encouraged the development of dynamic private sector and due to its openness, trade freedom, investment freedom and financial freedom the country is building its way to become important global economic player. Vibrant urban areas, such as Kuala Lumpur, present a big potential for future growth of Gorenje brand in Southeast Asia region, especially in project business.